2025 -Talks and Seminars  line up

New for 2025 - we have a dedicated soundproofed room away from the main trade show to facilitate better learning and discussion.

11.30 - Scaring in a Theme Park Environment
​Seb Blaber and Jade Blaber - Unlocked Vision Entertainment

Scaring in a theme park blends storytelling with strict and technical requirements. This talk covers how we bring these attractions to life from concept to opening night. Using real examples, we will show how to balance creativity with compliance. 
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12-30 - The Importance of Costume in Establishing Immersive Stories 
​Emma Cleary - Pleated Rose

Costume maker, Emma from Pleated Rose peels back the mask on what it takes to bring characters to life; from the spark of an idea to the final stitch. With nearly two decades of experience within the costume industry from stage and screen to Halloween attractions, she will discuss how to set up a successful costume department, the importance of costume within the creative team and the psychological importance of costuming your actors to create a better experience for your customers.
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13.30 - The Use of AI in the Scare Attraction Industry
Greg Rudman - Zombie Infection

Greg will talk about the benefits and the pitfalls of working with Artificial Intelligence when designing scare events and how smart AI can enhance your marketing without it turning into another Glasgow Wonka experience!

14.30 - Playing through the Past & Piecing Together the Future.
Presented by R Space Productions

In this exclusive talk, go behind the scenes of DEATHCELL: MAGENTA, R Space Productions’ most ambitious project yet. Discover how a small idea evolved into a full-scale immersive experience, blending short film, escape rooms and immersive world-building behind the guise of a retro 90s video rental store. Featuring unseen behind the scenes photos and videos, insights into the creative development, and transparent discussions on challenges and hurdles, you’ll get a glimpse into the expansion of the existing DEATHCELL universe and also have a chance to ask the team any questions.
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15: 30 - ​Survival as a Performer in the scare entertainment industry
Daniel Craze

With over a decade of Experience in the world of entertainment that includes Film, Theatre (Pantomime), Immersive Theatre, Live Performance and acting at some of the UK’s Top Attractions, (such as Alton towers Scarefest, Thorpe Park Fright Nights, The Dungeons, The London Bridge Experience and Scarenation.) Daniel will share his knowledge and experience to the public in hopes of inspiring them to maintain a career in entertainment and performance. Key topics will include How scare acting is different depending on  the event, How to handle heckling guests,  What makes your showreel unique  Why its important to leave your ego out the door and collaborate with other creatives.

16: 30 - Adding Tech to your Attraction (workshop)
Ian Haylett - Fun Fear

Ian has provide the tech for multiple large attractions around the UK, and in this unique workshop, he will show you how Micro-controllers and other electronic gizmos can be used to trigger props, audio or lighting effects, to take your scare attraction to the next level.